THE SHADOW DESK

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Marketing from strategy through execution.

Your marketing should have a reason behind it.

A business goal. A customer you're trying to reach. A problem you're trying to solve. A result you can measure.

I build the strategy, create the work, and pay attention to what happens next.

From websites and SEO to video, content, campaigns and email, The Shadow Desk brings your marketing together so every piece is working toward the same goal.

Clear strategy. Strong creative. Marketing that earns its place in your budget.

Marketing Services
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I'm Colleen.

For more than 15 years, I've worked inside businesses, where marketing doesn't exist in a vacuum.

I've worked across sales, leadership, systems and marketing, giving me a useful perspective on what happens after someone clicks, calls, buys, books or walks through the door.

I created The Shadow Desk to give businesses access to strategic thinking and strong execution without assuming the answer is another full-time hire.

Because the goal isn't to do more marketing.

It's to do the marketing that moves the business forward.

The Shadow Desk
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From strategy to execution.

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Turn your website into a business tool.

Website strategy and design, SEO, AEO/GEO, Google Business Profile, copy, and analytics.

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Know where you're going before you start creating.

Business goals become marketing priorities, campaigns, messaging, positioning, content plans ,and KPIs.

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Make something worth paying attention to.

Video, photography, social media, newsletters, blogs, copywriting, campaigns and creative direction.

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{ CASE STUDY }

Business card for Smart Set Community Printing, featuring a penguin wearing a top hat, with contact info and address in Minnesota.

  • Building a marketing system for a 40-year-old Minneapolis print shop.

    25% reported sales growth
    164% increase in organic clicks
    5K new social followers
    9.5 average Google position, up from 36.7

    View the Receipt →

{ CASE STUDY }

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  • Building an audience around seven blocks of Minneapolis.

    $7K+ raised
    4K website visitors
    0 → 450+ Instagram followers
    7 months of building from the ground up

    View the Receipt →

Let's talk about your business.

Start with the goals.

Tell me where your business is going, what you're trying to accomplish, what's working in your current marketing, and where you're getting stuck.

You don't need to diagnose the marketing problem before we talk. That's part of my job.

Let's Build!
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